3 things to remember before you start ticket sales

September 18, 2021 - 2 minutes read

Starting to sell your tickets is an exhilarating time for every event host. It reminds us all that pretty soon the microphones will be checked, the seats arranged, and guests will be filing through the doors!

But before you get too excited – just to be sure there are no hiccups along the way – you’d better run through our eTickets checklist before sales begin!

Make sure your payment account is set up correctly!

One of the most common issues we see here at eTickets is organisers forgetting to link their Paypal or Stripe account to their profile. Without any linked account, we have nowhere to put your ticket sales money!

Make sure you’ve added a way for your customers to pay you before putting your event live!

Make sure your tickets expire at the right time!

When you’re setting up your ticket sales, make sure that you’ve selected the right date and time for them to expire! Nothing’s worse than having your tickets ales expire early, and potentially missing out on all those extra sales.

We’ll send you an email to notify you when your ticket sales end, but just to be on the safe side, please double check that your ticket sales auto-end when they’re supposed to!

Make sure you have somewhere to promote your ticket ordering page!

The last thing to think of before starting ticket sales is where you’re going to promote your ticket ordering page once you’ve created it! A few great ways to share your link include:

  • Social media accounts (with appropriate tags/hashtags to reach a wider audience).
  • Your website.
  • Via an Email campaign sent to your entire database of contacts.
  • Any forums populated by people who might be interested in your event.

Print media is also a popular option for many promoters. However, because eTickets links can end up being quite long – it’s best to shorten them with a service like Bitly beforehand. Otherwise you run the risk of making it too difficult for your attendees to type into their browsers for them to bother.